Why We’re Ditching the Hustle Culture Look

There was a time when “busy” was a badge of honour. When the more packed your calendar was, the more accomplished you felt. Power blazers, painful heels and under-eye bags hidden by full coverage concealer and four shots of espresso.

We’re kind of done with that!

Don’t get us wrong, ambition is still hot of course. But lately, we’re finding power in a softer kind of energy. One that chooses rest without guilt, comfort without compromise, and outfits that feel like a deep breath instead of a deadline. Soft girl era but in real life!

Because here’s the truth: looking good doesn’t have to feel like hard work.

The New Vibe? Effortless, Comfortable and All About YOU!

We’re leaning into pieces that move with us. Soft silhouettes, elevated basics, relaxed cuts that still feel luxe. We want to feel good in our clothes and about how we live in them. Less corporate armour, more “I got ready in five but still look like I have my life together.”

This isn’t about giving up. It’s about showing up in a way that actually reflects how we’re feeling. Whether that’s walking into a Monday meeting or doing the school run with a matcha in hand.

Skin, But Make It Low Maintenance

We’re also letting our skin breathe. That means lightweight skincare that does what it says, no 20-step routines required. A little SPF, some hydration, a hint of glow. Done. You’ll still find us with a lip tint in our bag, but the full beat face is reserved for when we actually feel like it.

Skincare isn’t about perfection. It’s about presence. And we’d rather be radiant and rested than flawless and frazzled.

Wellness, Without the Pressure

We’re drinking water, yes. Moving our bodies, yes. But also not shaming ourselves when life gets chaotic and all we can manage is a walk and a snack. Wellness isn’t a checklist. It’s a feeling. We’re just trying to feel a little more grounded, a little more clear, a little more like ourselves.

New Drops Coming (and They're Very That)

If you're into that "chic but chill" energy, you're going to love what we’ve got coming. New Ella Vari clothing is on the way and it fits the mood completely. Comfortable pieces you’ll want to wear on repeat. Flattering shapes. Outfits that work for actual life, not just for the grid.

So here’s to soft mornings, loose hair, breathable fabrics and skincare that fits on one shelf. We’re not rushing to be anywhere. We’re just here, choosing ease and looking good while doing it.